How To Successfully Launch SugarWOD at your Box

By December 27, 2016Product News

Over the past two years, we've learned a lot helping 100s of CrossFit gyms successfully launch SugarWOD to their members. According to SugarWOD customer, Amy Brackett at CF North Marin, the key is to "Be the example. Use SugarWOD often. Remind athletes to log their workouts."

When your gym rolls out SugarWOD, your focus should be to recruit a "critical mass" of athletes to use SugarWOD. As with any social tool, people are more likely to use it when they see others involved. Facebook wouldn't be any fun if your friends weren't there! The number of people required will vary depending on the size of your gym. But, typically when you reach 20-40 athletes who regularly log results and give fistbumps, you are in good shape. Once you've hit 20-40 athletes, your community in SugarWOD will be self-sustaining.

To support your recruitment, we've compiled "best practices" into a handy checklist to guide you and your coaches as you roll out SugarWOD.

Set-Up Checklist:
  • Register your box or gym in SugarWOD then get verified as a coach or owner of your gym.
  • Sign up and put a credit card on file.
  • Check your gym’s settings in the Coach's Center, particularly your Location and Whiteboard.
  • To brand SugarWOD's mobile apps, email us your gym’s logo in .jpg or .png format, preferably a square.

Recommended: Schedule a 25-minute demo and Q&A call. We love to talk to gym owners and head coaches and would be happy to answer your questions!

Pre-Launch Checklist:
  • Program the previous week’s workouts to the Whiteboard so your athletes can start adding results right away. For programming help, either watch this video or email us for a personal walk-through.
  • Add our download badge, logo or banner to your website.
  • Post an announcement to your Facebook page. If you put "www.sugarwod.com" into the post, Facebook will automatically pull a great photo from our site to enhance your post.
  • Invite your athletes to download the app and join your gym.

Here are some examples boxes have used to announce SugarWOD to their athletes: CrossFit Roots (CO), Cinco CrossFit (CA), CrossFit Kerberos (Brazil), CrossFit LoDo (CO), and CrossFit Chamblee (GA).

Some Important Links to Share:
Tips From SugarWOD Boxes:
  • Post the workout every day, be consistent so athletes learn to rely on the mobile notifications.
  • Before class, when you gather your athletes at the whiteboard, ask them if they know their numbers for the workout. Create a culture of accountability and preparation in the gym.
  • After class, remind your athletes to log their results.
  • Super Important… you must lead by example! Make sure your coaches consistently log their own workouts, give some fist bumps, and post comments. Your coaches set the tone for the entire gym.
  • Be persistent! It takes a few weeks until new habits get created within your gym.

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